Compactly branched shrub up to 1 m. tall, with stout branches; branchlets and petioles densely clad in soft white tomentum. Lvs rather distant to close-set; lamina 2-4 × 1-2 cm., obovate to oblong, obtuse, narrowed to petiole; margins distinctly to obscurely crenulate and waved; upper surface of very young lvs white-tomentose, of mature lvs glab. and dull except on margins; lower surface densely clad in soft white tomentum, midrib distinct; petiole 1-2 cm. long, slender, channelled above. Capitula up to 3 cm. diam., solitary or in few-fld racemes with foliaceous bracts; phyll. tomentose on back, with scarious margins in upper part, acute. Ray-florets 10 or more, spreading, bright yellow. Achenes 3 mm. long, linear-oblong, grooved, scaberulous; pappus-hairs up to 5 mm. long, slender, finely barbellate.